Bet365’s announcement marks a groundbreaking moment in football sponsorship, as the company becomes the first official betting partner of the UEFA Champions League.
This three-year deal comes just before the 2024/25 campaign begins, bringing with it some of the most exciting opportunities for football fans yet.
According to reports, Bet365 will be hosting the largest free ticket giveaways in the competition’s history, offering fans exclusive access to premium seats.
The partnership with UEFA aims to enhance the fan experience while promoting responsible gaming. This move aligns with Bet365’s vision of creating “Never Ordinary” experiences for its audience.
Bet365 will become the first official sports betting partner of the Uefa Champions League during the 2024-25 to 2026-27 seasons https://t.co/2gWcnVsbmg pic.twitter.com/B5oZz2870m
— iGB (@iGamingBusiness) August 20, 2024
Guy-Laurent Epstein, UEFA’s Director of Marketing, expressed excitement about the collaboration, stating: “We are thrilled to welcome Bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.”
As the play-offs for the Champions League kick off, the competition’s odds show Manchester City as the current favourites, priced at 9/4, closely followed by Real Madrid at 3/1. Arsenal, making their return to the tournament after decades, is at 9/1, while Liverpool is at 10/1. Other contenders include Barcelona at 12/1 and Bayern Munich, also at 12/1.
Alex Sefton, Bet365’s Global Chief Marketing Officer, commented on the partnership, stating, “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.”
The 2024/25 Champions League season is set to captivate fans, not only with top-tier football action but with the added excitement of Bet365’s extensive involvement.
Through this sponsorship, Bet365 continues to reinforce its longstanding connection to football, solidifying its presence on a global stage.
