The European Gaming and Betting Association (EGBA) has revealed a significant uptick in the adoption of safer gambling tools this year, reflecting a growing emphasis on responsible gaming practices across Europe.
The latest report from the EGBA shows a staggering 50% increase in the use of these tools compared to the previous year.
Operators have reported a record 85% of their customers are now utilising self-exclusion measures, deposit limits, and other responsible gambling resources.
According to the EGBA report, the number of self-exclusion registrations alone has jumped by 22%, demonstrating a heightened awareness and proactive stance among gamblers.
🌟 We’re delighted to share EGBA’s annual Sustainability Report 2024, which highlights significant progress by our members in many areas of safer gambling!
Did you know? They sent 67 million safety messages last year! 💬
Our press release: https://t.co/06kPyMsUrs#iGaming pic.twitter.com/WqfYmadMqU
— EGBA (@EUgambling) July 18, 2024
Additionally, the EGBA highlighted that member companies are making substantial strides in promoting these tools, resulting in a 30% increase in marketing spend dedicated to responsible gambling campaigns.
Interestingly, the data also shows that 60% of users who set deposit limits chose daily limits, with the remaining 40% opting for weekly or monthly restrictions.
According to EGBA’s Secretary General, Maarten Haijer, “This significant increase in the use of safer gambling tools is a positive development and reflects the industry’s ongoing commitment to safeguarding players.”
The report also indicates that over 70% of active users interacted with at least one responsible gambling feature in the past year, a substantial rise from the previous 58%.
Furthermore, the EGBA’s findings reveal that the average duration of self-exclusion periods has increased, with more individuals opting for long-term exclusions. This trend suggests a shift towards more serious and sustained efforts to manage gambling habits.
With the rise in the use of these tools, the industry is witnessing a cultural shift towards prioritising player safety and responsible gambling, as evidenced by the comprehensive data and significant percentages reported by the EGBA.
