Crypto.com has secured a historic three-year sponsorship deal with UEFA, becoming the first cryptocurrency platform to partner with the Champions League.
The agreement spans the 2024–27 commercial cycle and includes sponsorship rights for the UEFA Super Cup, Youth League, and Futsal Champions League.
This partnership makes its official debut during the 2024 UEFA Super Cup, where Real Madrid faces Atalanta in Warsaw.
According to UEFA Marketing Director Guy-Laurent Epstein, the collaboration represents “an exciting new chapter for the UEFA Champions League.”
The deal provides Crypto.com with extensive brand exposure through in-game perimeter LED boards, media backdrops, and broadcast sponsorship.
⚽️ BIG NEWS ⚽️https://t.co/vCNztATkNg & UEFA @ChampionsLeague announce historic partnership
✅ https://t.co/vCNztATkNg is #UCL‘s 1st Global Crypto Platform Partner
🤝 Together we’re bringing crypto to 3 Billion fansSee us at today’s UEFA #SuperCup 🏆@RealMadrid vs… pic.twitter.com/SUJ9FQ2IFD
— Crypto.com (@cryptocom) August 14, 2024
Crypto.com’s Chief Marketing Officer, Steven Kalifowitz, expressed that this partnership is a “significant step in our journey of engaging consumers through the most iconic global sporting events.”
The 2024–27 deal is a milestone in UEFA’s history, highlighting its openness to innovative technology and digital currency.
The UEFA Champions League’s new format, featuring a 36-team league phase, begins on September 17, with the draw taking place in Monaco on August 29.
About Crypto.com
Founded in 2016, Crypto.com is a leading cryptocurrency platform, trusted by over 100 million users worldwide.
The company is known for its commitment to regulatory compliance, security, and privacy, and it offers a wide range of services including trading, payments, and DeFi solutions.
Crypto.com has established itself as a major player in the sports and entertainment industry through high-profile sponsorships with iconic events like the FIFA World Cup, Formula 1, and now, the UEFA Champions League.
