Panini launches Euro 2020 Tournament Edition Official Sticker Collection

Legendary collection brand Panini have now launched their official sticker album for the international tournament.

Football fans and collectors are ready to get stuck in as the 96-page UEFA EURO 2020 Tournament Edition Official Sticker Collection launches, with stickers for all of the 24 participating nations at this summer’s finals.

This is the 11th official sticker book for a EURO, the relationship between Panini and UEFA stretching back to the 1980 finals in Italy.

Teams are arranged by official tournament group, with complete stats and analysis as well as updated squads and strips: a perfect way for fans to prepare for this exciting competition.

The collection will also feature special stickers covering every aspect of the competition, with information about the host cities and the history of the tournament.

Fans can kick off their collection with a starter pack, which includes a sticker album plus 26 stickers. Collectors can also treat themselves to a premium edition hardback album.

Chris Clover, head of marketing – sport at Panini UK and Ireland, said: “The sense of anticipation for our UEFA EURO 2020 Tournament Edition official sticker collection is huge. Panini sticker collections are the sparks that ignite fan excitement for international football tournaments, and this year will be no different.

“We have created a fantastic product which our collectors will have great fun swapping and completing, and will want to treasure and keep over time.”

The EURO 2020 collection is once again supported by a digital version. The Panini album digital app can be accessed at CokeURL.com/Panini, with additional codes available within Panini and Coca Cola products.

The digital album offers users the chance to collect 11 players from each of the 24 participating teams, with the chance to collect 24 Fan Stickers for swaps by Coca-Cola.

Those who manage to complete their entire Panini 2020 digital album before 15 August 2021 will also have the opportunity to participate in a prize draw.

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