SportyBet’s latest campaign shines a new light on Real Madrid stars

SportyBet bridges the gap between football and community in Africa, artfully showcasing Real Madrid's top players in a unique ad

SportyBet is making waves in the sports betting industry. Recently, this global leader in sports betting revealed a fresh advertisement. It prominently features three of Real Madrid’s elite players.

The trio includes Federico Valverde, Aurélien Tchouaméni, and the brand’s global ambassador, Éder Milito. But the advert is not your typical sports commercial.

Instead of showcasing athletic prowess on the pitch, it portrays these football stars in a unique light. They’re seen mending things at a Real Madrid fan’s home in Africa.

The advertisement, already available on SportyBet’s YouTube channel, is a nod to community connection. It’s also a play to accentuate the brand’s tagline: “Play With Champions.” The ad underlines the SportyBet mobile app’s prowess. It’s pitched as a premier solution for live sports streaming.

Further, the advertisement will grace screens beyond just YouTube. SportyTV, a free online sports TV network in Ghana and Nigeria, will broadcast it. Plus, it will reach audiences across the entire African continent.

Elías Gallego, the VP at SportyBet, shared his excitement about the commercial. He sees it as an embodiment of SportyBet’s pledge to African fans.

The alliance with Real Madrid, he believes, elevates the sports betting experience in Africa. It merges the thrill of top-tier football with betting in an unprecedented way.

This isn’t SportyBet’s first association with big football names, however. Their partnership with Real Madrid has been ongoing for three seasons.

Adding to their portfolio, they’ve recently joined forces with Premier League champions, Manchester City. Moreover, the renowned Michael Essien has been roped in as SportyBet’s African Ambassador.


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